Dexter identity
A friendly face. A roof that represents us.
Eyebrows, glasses and a gentle smile. This is Dexter’s primary identity, created to support moving and storage businesses.
Approved identity · October 13, 2026
The primary logo
The raised eyebrow suggests a pitched roof. The glasses convey attentiveness, while the gentle smile keeps the expression friendly.
Colors
Green identifies Dexter. Black and white versions support single-color printing and backgrounds with sufficient contrast.
Dexter green
#2F8F66Ink
#162C25White
#FFFFFFHow to use it
- Clear space
- Leave at least 15% of the symbol’s width around the logo. For a 40 px symbol, allow 6 px on each side.
- Minimum size
- Use the symbol at 24 px or larger to show its features clearly. The 16 px favicon is an exception. The horizontal logo should be at least 120 px wide.
- Backgrounds and contrast
- Use green or black on light backgrounds and white on dark backgrounds. Keep the area behind the logo uniform so every feature remains visible.
- Primary state
- The gentle smile is the resting logo. Preserve the roof-shaped eyebrow, proportions and spacing between features.
Avoid these changes
Do not stretch, rotate, change the glasses or add hair, shadows, gradients or detail to the symbol. Use the outlined DEXTER wordmark supplied in the package.
Expressions for animation
The open smile, surprise and neutral expressions are states of the same character. Use them in short gestures and always return to the gentle smile. The eyebrows and glasses retain their shape.
Gentle smile
Ready-to-use files
SVGs scale without loss and need no installed fonts. Use PNG when the tool does not support vectors.
